Increase marketing ROI: B2B digital marketing

We’ll collaborate with you to understand your target market buyer persona, competitive positioning, and value proposition. We do this by understanding your product, service, or technology inside and out so we can quickly create what you need. 

 

Lengthy brochures, long web content, and unexciting videos are inefficient. Our efficient B2B digital marketing strategy and solutions decrease marketing cycle time. This agency model can increase your marketing ROI. 

 

How can we help you today?

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Bruce Goldfaden

I founded LSV Communications in 2006. Here's what I did from 1997 to 2006.

Fairmount Santrol

Marketing communications manager 

Hired to develop, launch proppant thought leadership strategy

Coauthored technical paper, The Long-Term Economic Value of Curable Resin-Coated Proppant Tail-in to Prevent Flowback and Reduce Workover Cost; edited technical papers; launched, cowrote Proppant Briefs; developed trade journal editor relationships, resulting in 13 published articles at zero advertising cost to company

 

Developed and launched proppant business segment’s first print and digital advertising strategy, including programmatic, search engine marketing, retargeting, geotargeting campaigns

 

Researched, wrote web writing style guide, establishing informal, conversational voice and tone for fairmountsantrol.com redesign; wrote, edited 100 content pages, based on style guide with SEO and value messaging, boosting company’s search engine results

BakerHughes

Web content manager

Marketing communications manager 

Web Content Manager: developed web content strategy for bakerhughes.com redesign; researched, wrote web writing style guide, establishing informal, conversational voice and tone; project managed, wrote, edited 750 content pages, based on style guide with SEO and value messaging. Boosted company’s key oilfield words search engine results to Google page 1, enabling significant reduction of $40,000-per-month Google Adwords budget

 

Marketing Communications Manager: project managed communications for 8 drill bit product launches: planning; writing product information, landing pages, and video scripts. Managed media relations, resulting in numerous published articles to promote products, including 14 articles for 1 product launch, at zero advertising cost to company

Schlumberger

Marketing communications writer/editor

Web Content Editor: developed web content strategy for slb.com redesign; researched, coauthored web writing style guide, establishing informal, conversational voice and tone; wrote, edited 350 content pages, based on style guide

 

Lead Editor: GeoQuest Bulletin, quarterly software magazine

Editor: Oilfield Review technical articles 

Writer, Editor: product brochures and flyers, press releases, employee magazine articles