How Do You Write Web Content Correctly?
Begin a new era of web content copywriting There’s a flood of web content. The more than 1.9 billion websites have a lot of information...
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- Jul 7, 2022
- 5 min
Develop and maintain B2B thought leadership to increase revenue, part 1
A majority of B2B executives believe that thought leadership, or the respected status of being known as an expert in a specialty, is a...
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- Jul 7, 2022
- 3 min
Develop and maintain B2B thought leadership to increase revenue, part 2
In part 1, we talked about the first three steps to developing and maintaining thought leadership to increase revenue. As promised for...
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- May 4, 2019
- 1 min
B2B digital marketing content
Thinking like a customer allows you to create a customer persona. A persona is the target buyer of your product, service, or technology...
31 views0 comments
- May 4, 2019
- 1 min
Marketing collateral definition
Your prospective customer wants to know more from you. He or she wants a persuasive reason to buy from you, and that doesn’t mean long...
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