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Our trademarked due diligence, TargetMarketFIRST, begins
with the buyer persona.
Meet with everyone who has customer contact to determine
the ideal product buyer. Understand the buyer’s needs,
motivation, and goals. Understand the buyer so well he or she
feels like a real person. Find a photo that reflects this image,
and add a name.
Instead of being all things to all people, which never works
optimally, you can now target your marketing campaign to the
ideal sales prospects. With the right messaging that increases
engagement, you may even decrease the sales cycle.
In an extremely noisy world, reach the right target market to
stimulate buyer emotion, boost mindshare, and generate
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