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Our trademarked due diligence, TargetMarketFIRST™, begins with the buyer persona.


  • Meet with everyone who has customer contact to determine the ideal product buyer.

  • Understand the buyer’s needs, motivation, and goals.

  • Understand the buyer so well he or she feels like a real person.

  • Find a photo that reflects this image, and add a name.


Instead of being all things to all people, which never works optimally, you can now target your marketing campaign to the ideal sales prospects. With the right messaging that increases engagement, you may even decrease the sales cycle.​

​In an extremely noisy world, reach the right target market to stimulate buyer emotion, boost mindshare, and generate long-term engagement.

Focus group of people at a table
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