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00:49
Engaging Messaging 1
Ideas for your marketing plan.
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00:52
Engaging Messaging 2
Establish the critical business problem.
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Engaging Messaging 3
Identify the buyer persona.
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Engaging Messaging 4
Understand the competitive landscape.
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Engaging Messaging 5
Determine the value proposition.
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Engaging Messaging 6
Draft the positioning statement.
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Engaging Messaging 7
Create an emotional attachment.
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