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Engaging Messaging 1
00:49

Engaging Messaging 1

Ideas for your marketing plan.
Engaging Messaging 2
00:52

Engaging Messaging 2

Establish the critical business problem.
Engaging Messaging 3
00:53

Engaging Messaging 3

Identify the buyer persona.
Engaging Messaging 4
00:56

Engaging Messaging 4

Understand the competitive landscape.
Engaging Messaging 5
00:50

Engaging Messaging 5

Determine the value proposition.
Engaging Messaging 6
00:58

Engaging Messaging 6

Draft the positioning statement.
Engaging Messaging 7
01:01

Engaging Messaging 7

Create an emotional attachment.
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