Become your team’s writing expert to launch a new era of content proficiency. Skillful writing and editing elevate your work above your colleagues and your company’s collateral above the competition.
Short sentences are vital to better writing. Long sentences of 40, 50, 60 words, so common in marketing, literally destroy effective communication because the reader gets lost in the lines. Her eyes will glaze over instead of concentrating on your message. Seek out sentences exceeding 35 words and break them into 2.
Typically, these long sentences have multiple prepositions, such as ‘in,’ ‘of,’ and ‘with,’ with the pronoun ‘it’ that, often, is mixed in with the contraction, ‘it’s’ or ‘it is’ not ‘it has.’ All of this usage prevents the reader from getting to the point, which is why she or he should buy your product instead of a competitor’s.
Short sentences with active verbs result in short paragraphs. Short paragraphs result in powerful messaging. Powerful messaging results in higher sales. Higher sales result in greater revenue. Greater revenue results in a higher stock price or, for all companies, often a richer bottom line.