We recommend a maximum sentence length of 35 words. I was deferring to most marketing teams who write even longer sentences that can extend to 40, 50, 60 words. My goal is to ease into a new writing standard that improves messaging.
In product brochures, the average sentence length is 25 words. Some can be shorter and some longer. By varying the sentence length, you’re allowing the reader to comprehend the thoughts comfortably. You’re ensuring a good reading pace.
In web content, the average sentence length is 20 words to enable scanning. A site visitor doesn’t want to read word for word on a phone or screen; he or she wants information fast. Scannable content delivers what he or she needs now.
Shorter sentences are the foundation of high-energy marketing messages that, in turn, persuade a customer to contact you.