Press releases, which are from the newspaper era, need optimizing for mobile in a big way. I decided to evaluate the word count of 50 releases distributed in one week:
headline average word count: 13; wordiest headline: 29; body copy average word count: 433; wordiest body copy: 861.
Too many words for a small screen, and these weren’t earnings releases that must have investor data.
As target audiences continue to shift to mobile-based information with more than 1 billion smartphones and 164 million tablets already sold this year, we must think about how a message will be received if received at all. Have print-optimized press releases seen better days?