Overused words in B2B digital marketing

Updated: Apr 12

Marketing writers at times, and I include myself, choose words that are overused and overdone. Sales prospects react negatively to these words, which we can classify as marketing hype. Let’s eliminate the following words from our marketing vocabulary, and our messaging will have greater credibility:


advanced

award-winning

best-in-class

built-for-purpose

cutting-edge

disruptive

elite

exclusive

extensive

extraordinary

fit-for-purpose

flexible

game-changing

groundbreaking

highly skilled

innovation

innovative

leading

leading-edge

leading provider

never before

next-generation

one-of-a-kind

performance-driven

powerful

proactive

purpose-built

raise the bar

revolutionary

state-of-the-art

tools and techniques

top down

unique

value-added

viability

win-win

world-class.

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