Why is clear, value marketing information important? Consider these facts*:
-nearly 2 billion websites
-more than 147,000 gigabytes of internet traffic per second
-more than 3.1 million emails sent per second*.
That’s a lot of marketing noise. There is more than 147,000 gigabytes of internet traffic per second*.
What’s a marketer to do other than writing succinctly in value proposition messaging? Explain to a customer, ‘What’s in it for me?” from his or her perspective. Describe how he or she makes more money with your product or service.
In the meantime, as marketing information overload increases, our brochures, web content, and videos will get even less attention unless we’re always thinking like a customer. Don’t waste the customer’s time with unnecessary product features because he or she has another project or another meeting or another call. Maybe a Skype™ call. There are more than 6,700 Skype calls per second.