Does the marketing information overload continue to become overloaded? Would we agree the answer is yes?
Would we also agree feature-oriented information only pleases those who think features sell product? I’ll raise my hand first in agreement. How many other hands are raised?
Maintaining the marketing status quo with endless copy blocks of endless product features is from a bygone era when the clock didn’t seem to move so fast. With time more precious each day, marketing collateral must grab the customer’s attention immediately.
When you differentiate your product or service, which is the competitive position, and explain how that product or service makes money, you’re thinking like a customer. She or he will contact you for more information.