Does your marketing collateral differentiate your company? If you lined up your collateral next to your competitors’ collateral and compared websites, would you immediately understand why one company or one product is better? Do the test today.
Many companies are competing to communicate the same marketing messages with the same look and feel. We spend a lot of time and a lot of money creating printed collateral and digital content with features and benefits instead of strategic messages that give a customer a reason to care.
Value messaging, based on competitive positioning, motivate a customer to care and contact you.
Before you write the next brochure copy or web content, take a step back and honestly analyze what differentiates your product or service from all others. That’s all you need to know and how to write. Life is better because success is greater with competitive position, value-based marketing.