When was the last time you looked at your marketing plan? Do you have a marketing plan? Either way, maybe the time is right to take a second look or develop one. The marketing plan is how you develop target-audience messaging.
When a few companies are selling the same product type, why should a prospect choose your brand? Let’s say market research reveals customer service would tip the scale. Your company has superior customer service, which is the competitive sweet spot and the value proposition theme.
Here are the steps:
-Create the customer persona. -Determine the competitive sweet spot. -Develop the value proposition. -Write the positioning statement.
With this marketing foundation due diligence, you can launch the right messaging using paid, earned, shared, and owned media. You’re all set.