LSV Communications

Thinking like a customer allows you to create a customer persona. A persona is the target buyer of your product, service, or technology...

Your prospective customer wants to know more from you. He or she wants a persuasive reason to buy from you, and that doesn’t mean long...

An excellent website experience ultimately comes down to offering value-added information that leads to contact us. Think of your website...

We've talked about web-writing best practices of conversational content in the active tense with value proposition messaging based on...

Why do you go to work each day? I’m sure for the same reason your customer persona goes to work each day: to make money. Does your...

Now that you know about active-tense value messaging, let’s talk about how to write content overall. Accurate sentence construction,...

Become your team’s writing expert to launch a new era of content proficiency. Skillful writing and editing elevate your work above your...

We’re talking about sentence length. Short sentences of 25 words or less support the reader on his or her buying journey. Long sentences...

We recommend a maximum sentence length of 35 words. I was deferring to most marketing teams who write even longer sentences that can...

Sentence 1 A car is a four-wheel machine with a gasoline-, diesel-, or battery-powered engine, sometimes a gasoline- and battery-powered...