LSV Communications

Now that you know about active-tense value messaging, let’s talk about how to write content overall. Accurate sentence construction,...

Become your team’s writing expert to launch a new era of content proficiency. Skillful writing and editing elevate your work above your...

We’re talking about sentence length. Short sentences of 25 words or less support the reader on his or her buying journey. Long sentences...

We recommend a maximum sentence length of 35 words. I was deferring to most marketing teams who write even longer sentences that can...

Sentence 1 A car is a four-wheel machine with a gasoline-, diesel-, or battery-powered engine, sometimes a gasoline- and battery-powered...

Why is clear, value marketing information important? Consider these facts*: -nearly 2 billion websites -more than 147,000 gigabytes of...

Does the marketing information overload continue to become overloaded? Would we agree the answer is yes? Would we also agree...

How will you get into a customer’s mind? Take a step back, and think about how to position your product or service to secure lasting...

How do you beat the competition? Understand how your product fills a gap: This is the competitive position or the differentiator, which...

Competitive positioning and value proposition messaging are the foundation of trust, the only reason a customer will contact you. When a...