How to write great marketing collateral
Now that you know about active-tense value messaging, let’s talk about how to write content overall. Accurate sentence construction,...
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May 4, 20191 min read
Digital consultancy
Become your team’s writing expert to launch a new era of content proficiency. Skillful writing and editing elevate your work above your...
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May 4, 20191 min read
Short sentences
We’re talking about sentence length. Short sentences of 25 words or less support the reader on his or her buying journey. Long sentences...
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May 4, 20191 min read
Short sentences
We recommend a maximum sentence length of 35 words. I was deferring to most marketing teams who write even longer sentences that can...
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May 4, 20191 min read
How to write a short sentence
Sentence 1 A car is a four-wheel machine with a gasoline-, diesel-, or battery-powered engine, sometimes a gasoline- and battery-powered...
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May 4, 20191 min read
How to brand your content
Why is clear, value marketing information important? Consider these facts*: -nearly 2 billion websites -more than 147,000 gigabytes of...
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May 4, 20191 min read
B2B content marketing
Does the marketing information overload continue to become overloaded? Would we agree the answer is yes? Would we also agree...
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May 4, 20191 min read
Online marketing: business to business
How will you get into a customer’s mind? Take a step back, and think about how to position your product or service to secure lasting...
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May 4, 20191 min read
B2B product launch
How do you beat the competition? Understand how your product fills a gap: This is the competitive position or the differentiator, which...
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May 4, 20191 min read
B2B product positioning and value proposition
Competitive positioning and value proposition messaging are the foundation of trust, the only reason a customer will contact you. When a...
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