LSV Communications

Why is clear, value marketing information important? Consider these facts*: -nearly 2 billion websites -more than 147,000 gigabytes of...

Does the marketing information overload continue to become overloaded? Would we agree the answer is yes? Would we also agree...

How will you get into a customer’s mind? Take a step back, and think about how to position your product or service to secure lasting...

How do you beat the competition? Understand how your product fills a gap: This is the competitive position or the differentiator, which...

Competitive positioning and value proposition messaging are the foundation of trust, the only reason a customer will contact you. When a...

Is your marketing collateral building trust? Or, are you more concerned about promoting company greatness? Following a decades-old...

Does your marketing collateral differentiate your company? If you lined up your collateral next to your competitors’ collateral and...

We’re talking about collateral comparison or what I call the Sea of Sameness. Because, in my opinion, many brochures and digital content...

How can you lead instead of follow competitors? Establish trust. How do you establish trust? Build rapport. You can build rapport with a...

Informal writing to enhance communication is not a 21st-century concept. The first book of which I’m aware that promotes this way to...