Value proposition versus features, benefits
Is your marketing collateral building trust? Or, are you more concerned about promoting company greatness? Following a decades-old...
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May 4, 20191 min read
Marketing collateral value proposition
Does your marketing collateral differentiate your company? If you lined up your collateral next to your competitors’ collateral and...
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May 4, 20191 min read
Digital consulting services
We’re talking about collateral comparison or what I call the Sea of Sameness. Because, in my opinion, many brochures and digital content...
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May 4, 20191 min read
Digital marketing consulting
How can you lead instead of follow competitors? Establish trust. How do you establish trust? Build rapport. You can build rapport with a...
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May 4, 20191 min read
The Elements of Style for Marketing
Informal writing to enhance communication is not a 21st-century concept. The first book of which I’m aware that promotes this way to...
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May 4, 20191 min read
Digital content marketing agency
Let’s continue the conversation about writing that’s easy to understand from another point of view: whether the information is reviewed...
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May 4, 20191 min read
Digital marketing, Houston
As digital media usage time increases with 2 out of 3 digital media minutes on mobile*, I think we need to rethink Web-based marketing...
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May 4, 20191 min read
Press release writing
Press releases, which are from the newspaper era, need optimizing for mobile in a big way. I decided to evaluate the word count of 50...
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May 4, 20191 min read
Press release writing
We’re looking at press releases. I’m recommending press releases, which are typically optimized for print, be given a mobile...
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May 4, 20191 min read
Do you have a mind virus?
Let’s talk about how a word used repeatedly becomes rooted in the mind to the point of going viral or being a mind virus. A mind virus,...
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