LSV Communications

Is your marketing collateral building trust? Or, are you more concerned about promoting company greatness? Following a decades-old...

Does your marketing collateral differentiate your company? If you lined up your collateral next to your competitors’ collateral and...

We’re talking about collateral comparison or what I call the Sea of Sameness. Because, in my opinion, many brochures and digital content...

How can you lead instead of follow competitors? Establish trust. How do you establish trust? Build rapport. You can build rapport with a...

Informal writing to enhance communication is not a 21st-century concept. The first book of which I’m aware that promotes this way to...

Let’s continue the conversation about writing that’s easy to understand from another point of view: whether the information is reviewed...

As digital media usage time increases with 2 out of 3 digital media minutes on mobile*, I think we need to rethink Web-based marketing...

Press releases, which are from the newspaper era, need optimizing for mobile in a big way. I decided to evaluate the word count of 50...

We’re looking at press releases. I’m recommending press releases, which are typically optimized for print, be given a mobile...

Let’s talk about how a word used repeatedly becomes rooted in the mind to the point of going viral or being a mind virus. A mind virus,...