LSV Communications

The fourth and final primary segment of the marketing plan is the positioning statement, which summarizes the due diligence of the buyer...

In our last update, we summarized the positioning statement, which completes the marketing plan’s primary elements. Now, you’re ready to...

If you’re following these weekly updates, you know I advocate informal, conversational content, which seems to be consistent with how...

When a sales prospect is researching your online content, she or he needs a reason to care. Value proposition-based content, describing...

How does your content appear on mobile? I think this is an essential question that goes beyond whether the website is responsive for...

In their business book bestseller, Made to Stick, Chip Heath and Dan Heath talk about “why some ideas survive and others die.” By...

When we’re talking about sticky content, to continue the conversation, we have to talk about video. Cisco reports, “Globally, consumer...

Informal writing to enhance communication is not a 21st-century concept. The first book of which I’m aware that promotes this writing...

This is a stream-of-consciousness blog about content marketing. We can, at times, allow our thoughts to bubble up to the surface and onto...

Let’s get down to basics. Of course, I’m talking about the basics of marketing and, by default, communications because in the end or...