B2B marketing plan
The fourth and final primary segment of the marketing plan is the positioning statement, which summarizes the due diligence of the buyer...
top of page
May 4, 20191 min read
B2B marketing plan
In our last update, we summarized the positioning statement, which completes the marketing plan’s primary elements. Now, you’re ready to...
20
May 4, 20191 min read
B2B communications
If you’re following these weekly updates, you know I advocate informal, conversational content, which seems to be consistent with how...
10
May 4, 20191 min read
Branded content
When a sales prospect is researching your online content, she or he needs a reason to care. Value proposition-based content, describing...
30
May 4, 20191 min read
Value proposition on mobile
How does your content appear on mobile? I think this is an essential question that goes beyond whether the website is responsive for...
30
May 4, 20191 min read
Great digital marketing content
In their business book bestseller, Made to Stick, Chip Heath and Dan Heath talk about “why some ideas survive and others die.” By...
30
May 4, 20191 min read
Corporate video production services Houston
When we’re talking about sticky content, to continue the conversation, we have to talk about video. Cisco reports, “Globally, consumer...
50
May 4, 20191 min read
Digital marketing Houston
Informal writing to enhance communication is not a 21st-century concept. The first book of which I’m aware that promotes this writing...
90
May 4, 20191 min read
Digital marketing agency, Houston
This is a stream-of-consciousness blog about content marketing. We can, at times, allow our thoughts to bubble up to the surface and onto...
100
May 1, 20191 min read
Digital marketing basics
Let’s get down to basics. Of course, I’m talking about the basics of marketing and, by default, communications because in the end or...
130
bottom of page