LSV Communications

Let’s continue the conversation about writing that’s easy to understand from another point of view: whether the information is reviewed...

As digital media usage time increases with 2 out of 3 digital media minutes on mobile*, I think we need to rethink Web-based marketing...

Press releases, which are from the newspaper era, need optimizing for mobile in a big way. I decided to evaluate the word count of 50...

We’re looking at press releases. I’m recommending press releases, which are typically optimized for print, be given a mobile...

Let’s talk about how a word used repeatedly becomes rooted in the mind to the point of going viral or being a mind virus. A mind virus,...

Let’s continue the conversation about language, and my desire to improve communication by eliminating trite words and phrases that are...

Here are more popular and redundant word combinations: added bonus advance planning advance warning basic necessities blend together...

Marketing writers at times, and I include myself, choose words that are overused and overdone. Sales prospects react negatively to these...

Before you write marketing collateral, think about how a customer would describe the product or service you’re promoting. We hear a lot...

Now that you’ve finished the print collateral with the customer’s keywords, you’re ready to write the Web content. There’s only rule, I...